Welcome to My Substack!

Hey there! 👋 I’m Angèle, and I’m so glad you’ve landed here. Whether you know me from my Medium articles (hi, fellow fintech nerds 👀) or you’re just curious about tech, design, and the psychology that makes us tick, you’re in the right place.

I’ve spent years building products, writing about behavioral design, and nerding out over how tiny nudges—like badges in apps or the perfect push notification—can change our habits. It’s fascinating stuff, but let’s be real: sometimes it’s brilliant, and sometimes it’s just plain chaotic. (Looking at you, apps that hand out badges for opening them twice in a week…🙄)

I plan to share actionable insights to build for people, a biweekly, psychology-driven tips to help you create better products, understand users, and grow as a leader.

Let me know what you’d love to hear about—no idea is too nerdy, too niche, or too big. Thanks for subscribing and joining me on this ride. 🚀