Welcome to Built for People—your go-to space for psychology-driven insights to help you create better products, truly understand users, and grow as a leader. Whether you're a product designer, a manager, or someone curious about building impactful experiences, this biweekly newsletter is crafted for you.

A Fresh Chapter, Rooted in Experience

After reaching over 500,000 readers on UX Collective, the largest publication on Medium, Built for People marks a new beginning. This space is designed to spark ideas, inspire action, and help you make meaningful progress—one thoughtful insight at a time.

Highlights of the journey so far:

  • 🚀 Driving product growth at Cleo AI: Helping users manage money better at one of the top fintech companies.

  • 🎨 Designing seamless experiences at Wise and Peanut App: Turning complex problems into intuitive, impactful solutions.

  • ✍️ Sharing insights on UX Collective: Connecting with half a million readers through design thinking and storytelling.

What You'll Find Here

At the intersection of psychology, design, and leadership, Built for People is all about:

  • Actionable advice to build better products that people love.

  • Fresh perspectives to help you understand user behavior.

  • Growth strategies to level up as a leader in the product space.


Why "Built for People"?

Because great products don’t just solve problems—they resonate with the people who use them. This newsletter is a reminder to build with empathy, design with purpose, and lead with intention.

Subscribe now and be part of a community that values building for people—not just for products.

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The psychology of great products—how to design, build, and lead with user behavior in mind.

People

Hi, I’m Angèle! Every two weeks, get one psychology-backed insight to build smarter products and influence user behavior. With 6+ years in product management, I specialize in creating human-centered products and write regularly for UX Collective.