Agoda and booking[dot]com have been great with this too: “256 people currently seeing this room” as it also triggers feeling of competition and makes loss of aversion stronger.
But out of all, the force is strong on Bumble and any dating apps.
Really great piece! I never thought about Loss Aversion in such depth. I do believe that in a gamification context, there are some 'ethical' tactics to improve retention or guide users where you want them to go. However, I also assume that sometimes this scarcity approach could lead to overuse or create a dramatic scenario just to boost dwell time or engagement. Definitely some food for thought here!
Duolingo will always win. DON’T BET AGAINST THE BIRD! Duolingo is a stock I invest in. :)
Did you see that Duo died last week though ? https://www.forbes.com/sites/callumbooth/2025/02/12/duolingo-owl-dies-but-the-dead-internet-theory-lives-on/
Agoda and booking[dot]com have been great with this too: “256 people currently seeing this room” as it also triggers feeling of competition and makes loss of aversion stronger.
But out of all, the force is strong on Bumble and any dating apps.
Yes, I do avoid booking though because I find it too pushy interestingly.
Really great piece! I never thought about Loss Aversion in such depth. I do believe that in a gamification context, there are some 'ethical' tactics to improve retention or guide users where you want them to go. However, I also assume that sometimes this scarcity approach could lead to overuse or create a dramatic scenario just to boost dwell time or engagement. Definitely some food for thought here!
Thanks for sharing Xavi. Agree on having to find the right balance between kind nudging and straight on manipulation !
Kind nudging vs. straight-on manipulation, couldn't have said it better 😂
When it comes to dating apps, it makes perfect sense to use this mechanic, but I feel like the line between unethical and ethical is far too thin here
Smart writing!