Royalty points never get old as a growth hack. But I think the absence of friction, as you highlight, is key. That's what I guess I haven't seen as many D2C brands at least pull off. Thanks for putting this together Angele :)
I’m actually not sure. Revolut is now profitable, and it’s probably cheaper to use reward with the RevPoints as an acquisition, engagement and retention tool than many other methods
I like how you broke down the user experience and the strategic moves behind it. Great insights!
Royalty points never get old as a growth hack. But I think the absence of friction, as you highlight, is key. That's what I guess I haven't seen as many D2C brands at least pull off. Thanks for putting this together Angele :)
💯, companies spend so long optimising checkout conversion rates that they wouldn’t want to add an option if it might create additional friction
For sure! But it’s like even the sign up flow sucks and makes me want to give up on royalty points😛
Why do I have a feeling that this is subsidies with VC money, and when financial pressures inevitably arise, users will get squeezed? 😅
I’m actually not sure. Revolut is now profitable, and it’s probably cheaper to use reward with the RevPoints as an acquisition, engagement and retention tool than many other methods